5 sure fire ways to send visitors away for good - web-development
So your transfer is going because of the roof yeah? It's all apt a bit too much? You're in receipt of lots of sales enquiries all through your website every day? You want to send visitors away from your site for good? Just abide by these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time.
Way No. 1 - Clog Up Their Internet Connection
Imagine it. They're contentedly surfing about on Google looking for your 'widget' and everything's going smoothly. Your website appears in the first page listings (congratulations you must have employed magnet4web or a different highly-esteemed website marketing company!) and they click all the way through to you. Then their internet bond starts to clog up. It is positively groaning and creaking under the strain of downloading your homepage which has so many similes on it takes over 30 seconds to appear. They look at the develop bar at the floor of their screen. It reads '20%'. They look at their watch and then click on the diminutive 'X' at the top right of their screen. Well done - you've just sent away a visitor - for good.
Way No. 2 - 'I am not a add up to - I am a free man'
Along come some more visitors. They lick their lips in anticipation of viewing your widgets which they are very fascinated in import - they have their acknowledgment card handy.
They land on your homepage and all is well, at first. "The payback of choosing Widgets Inc. are as follows. . . " Your homepage is laden with customer-focused remuneration and advertising points - excellent. But wait a minute. What's that at the floor of the page? It's not what I think it is, is it? Oh dear, there in black and white is one of the deep-seated no-nos in web aim that is certain to send the implication "This website was built by my dog":
"Welcome - you are visitor amount 102"
Regardless of the come to (and let's face it 80% are both you or your family!) you will be conveyance away citizens in droves. Well done - your site is apt less busy by the day. Let's move on to way come to three. .
Way No. 3 - "Help me buy from you - please. . . "
They're lost. You have built the site about what seems a commonsense approximate but your visitors are lost. You've given most celebrity to testimonials but they just want to send you an email. They click on three, four and from time to time five pages but can't find your phone amount or email concentrate on anywhere. But it's okay - of avenue they have a spare cut up of an hour to hunt all through your website (that doesn't have a site map) to find your acquaintance facts when they by now have an added display open with your competitor's website - absolute with email address, phone number, fax number, boulevard address, cellular phone number, map and GPS coordinates. .
Yes - you've guessed it - you're one step faster to that ghost-town. .
Way No. 4 - 'Please Let Me Watch Intro'
Yes, admit it - you once belief the best thing on the world was a website that in progress up by having a rotating activity of the circle logo that exploded, span round a bit to an 80s sounding techno tune and then re-constituted itself in the centre of the check out with the immortal words:
"Click here to enter site"
Strange that - "enter site". That's what all your visitors were difficult to do when they typed in your web concentrate on or clicked on your link but as an alternative they were faced with Jean Michelle Jarre and some possessed bit of code that imitation the air of a big name regurgitating your business' corporate character over the screen. Nice. Flash intro = trash intro. Use em (the intros) and lose em (the visitors).
Way No. 5 -"I am five years' old - I like belongings that flash"
One day in the expectations a law will be conceded that will make it banned to use scrolling text, broken images, rotating heads, enthusiastic animals and boucning cursors on a website. Your website is here to do business. It is aimed to be a considerable tool in your marketing armoury. It be supposed to be used to convey constructive in order to your visitors and assure them that you are worth doing big business with. Dress it up with blinking icons, swirling graphics, discontinuous logos and rotary movies and the merry-go of visual delights will just make your visitors sick. They will leave your extravagant fairground never to return. .
Mike Cheney, www. magnet4web. com ©
About The Author
Are You In receipt of Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www. magnet4web. com/website_services/?page=magnetmail
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