Beware the software siren - web-development
I've heard more than a few prominent web marketers declare in their curriculum and broadcast forums how easy it is to conceive your own software. Why, all you have to do is run over to Elance. com or RentACoder. com and have some poor shmoe from Outer Slobvia whip out what you want. And all for the price of a few trips to Starbucks.
Uh, not quite.
Is that a spec in your eye?
First of all, there is the be relevant of specifications. A spec is a depiction of what your software be supposed to do. The more certain your desires, the more exhaustive your specification needs to be. Even the most half-starved coder in Slobovia is going to balk if you say, "Try a gray background-oops, no, don't like that. Let's try light blue? Oh, that's not right, either. Let's try mauve. " If you just want to denote "the critical stuff", you have to be equipped to admit all the "unimportant stuff" nevertheless it is handed to you.
This was only a test
There's also the small be important of testing. Once you admit a developer's work, they get paid and get on with their lives. You, however, must live with the software. If you don't find every bug that must be fixed ahead of you pay the coder, you any have to put out an added development for bid to get working again clothes or live with the tribulations until you do.
Therefore, you must test your software upside down and backwards, on a array of apparatus and altered versions of working systems. You must also test the installer and the help system? oh, you forgot to enumerate those? Too bad, those tasks now demand an extra project. Since they are radically another in description (one is technical, one is not), you in all probability need two assorted citizens to do the work. Coders are on the odd occasion capable an adequate amount writers to coin an actual help system. I'm being kind, so let me give emphasis to this point lacking in receipt of nasty: Don't let your programmer touch your documentation. Period. Never. Ever.
Help, oh I need somebody
You may be tempted to skimp on your help system. . Trust me, that is not a good idea. For one thing, in the minds of today's regulars a convincingly good help classification is well thought-out a bare necessity. For an added thing, a good help approach will lower your come back rate. It is a advisable investment.
A help classification also lowers your ongoing mechanical aid costs. What tech assist costs you say? Well, here's a guide that will blow your mind: Most software companies allocate a least of 30-40% of a product's asset price to mechanical support. The argue is simple: It's cheaper than refunds. Now you may not have formed a Microsoft Bureau clone, but I assurance you that some inexperienced users are going to need handholding. In my opinion, even in the world of niche goods you must at least offer same-day e-mail support.
Xena is cool. Racism is not.
Now ahead of you think I'm just an American developer dissing the folks from other lands over on E-lance and RentACoder, think again. I use both air force and love them. And I have industrial some exceptional functioning relationships with persons at both sites. My aim here is to fire a alarm shot athwart the bow of aspirant software publisher's boats: Software education is a mind-bogglingly labor intensive task whether you do it by hand or pay a big name else to do it for you. Web sites like E-lance and RentACoder have lowered the cost of software education to the point that a middle-class American can think about befitting a publisher not including having to sell the house.
But you can still get burned, and it is worth including the total cost of publishing ahead of you get started.
Copyright 2005 - Ross Lambert, the Midnight Marketer
Ross Lambert is co-founder of TheVentureForge. com, a mentoring, hosting, tooling, and e-commerce incubating attachment site. He is also a Elder Software Coax for a fast-growing telecomm in Kirkland, WA and a happy partner and father.
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