Why you need a website - web-development
You hear a great deal about the Internet these days -- that it's revolutionised contact . . . buying . . . culture . . . Life-As-We-Know-It . . .
Is this just hype?
You be the judge:
AN INTERNET TALE
After payments over twenty years at the Chalk-face, as a high educate teacher, the novelty had worn off somewhat, so I did what so many others are doing now, I ongoing looking for ways I could accomplish that most advantageous of lifestyles and be my own boss.
Home Based Businesses (HBB) are the best developing segment of the budget with thousands of colonize launching out on their own every week.
But there are pitfalls in locale up your own business: funds tackle can consume huge quantities of your precious resources; publicity costs can be horrendous, but since they're the only way you can tell associates about your artifact or service, you have no choice; printing costs eat into more of your money; then you have to pay for postage, long detachment phone calls and faxes to suppliers and customers. And we haven't got to the troubles that can arise when suppliers let you down, when there are evils with convey . . . aargh!
If I sound as if I've 'been there and done that,' it's since I have. My first affair was marketing a cycle of courses I'd written.
I had the courses printed; I set up a free-call digit and a reply-paid postal system; I advertised in all the major newspapers in three states; I paid to have the courses mailed to those who planned them, and I soon open that I was just layer costs . . . but only just.
This emphatically wasn't the door to financial candor I'd visualised (OK, let's be honest, it wasn't the abandon I'd fantasised about. Where were the big cheques every week? Where was the huge client base that was assumed to be clamouring for me to write more and more courses for them? Mere figments of my imagination!)
ENTER: THE INTERNET!
But then I open the Internet, and rapidly there was no need to print hard copies of my course; I could email the whole avenue to students someplace in the world!
And it didn't cost me any more to send courses to a hundred citizens than it did to send one classes to one person. All of a sudden my consecutively costs were reduced, and I was able to halve the price of my courses.
I could alteration the classes as I saw the need, adding together newer examples to keep it up to date, deleting sections I wasn't happy with, rewriting whole sections. Plus, I now had the most amazing publicity vehicle for my choice -- a website!
I was able to put up examples of my writing; I could show associates what was in the course; I could point out the import of being able to write well. I could do anything! And this was all for the reason that of the Internet.
Mind you, it took me some time to work out how to in reality build a website; I made some terrible mistakes and cadaverous an incredible sum of time -- time that I could have been using to build my business. (My first hard work are outlined in an condition I wrote, The Saga of the alt tags: http://www. write101. com/saga. htm )
That was in 1998 and my commerce has extended to bring in certified copy armed forces -- amazing I'd never accepted wisdom about doing. It grew as colonize I met all through the Internet asked my counsel about their own characters and then asked me to write for them; I now have clients from every continent (except Antarctica).
That's what happens with affair opportunities -- they just sort of come out of nowhere, and you have to be ready to recognise them and grab them beforehand they get away!
The Internet provides the most chance of all in its amount to adjust the way we do affair and communicate, and in the promptness with which all this has happened.
In 1996, there were an estimated 40 million Internet users worldwide, but according to a study on the rampage by advertise researcher the Angus Reid Group, large-scale Internet usage is well on its way to feat 1 billion users by this year (2005).
Consider the following:
? A world where e-mailboxes outnumber TV sets and call lines is almost certainly only two years away.
According to information compiled by Messaging Online, the total amount of e-mailboxes in the world has soared 83. 5% in the past year. For comparison, the CIA says there are about one billion TVs in the world, and according to the ITU there are less than 800 million phone lines. This means email has in 12 years done what it took 50 years for the TV and 125 years for the cell phone to do.
? Online marketing revenues are likely to grow to $28 billion worldwide this year, according to new Jupiter delve into released in June at the Large-scale Online Promotion Forum in Cannes, France. Jupiter says that just about 6% of all comprehensive advertising revenue will be spent online and that augmentation will moderately be motivated by the rise of the online people worldwide, which will more than bend in half in the next five years.
? As of the swift time-to-market and the bright benefit on investment of e-mail, a new Jupiter arrive estimates that advertisement e-mail expenses will grow from $164 million in 1999 to $7. 3 billion in 2005 - an estimated forty-fold increase in e-mail volume.
? The online people development in Northern Europe, Asia and Latin America will lead to a comprehensive melting pot in a few years, eMarketer predicts and most of the Internet's cyst will be in Western Europe and the Asia-Pacific region.
? eMarketer also predicts that wireless policy will link millions of new users to the web in the next few years.
According to the European Commission, Europe has one of the peak cell phone comprehension rates in the world, with Finland chief the pack at 64. 4% (Statistics from Masha E. Geller's MediaPost: http://www. mediapost. com)
WHY YOU NEED A WEBSITE
As well as using your website to facilitate your business, as I did, there are countless other uses:
? Keep in touch with family. So many families these days are apply crosswise the land and about the world. We miss out on all those precious moments such as new babies, first steps, graduations, birthdays, weddings . . . but having your own website means you can post cinema of your family, you can even put up videos and recordings so each one in the children can keep up to date.
? Have you retired? Use the Internet to plan that great Retirement Odyssey; put up maps of your travels so associates can adhere to your trip; post your go diary and keep the best journey memories fresh for all time.
? Set up a site about your hobby, sport or craft and show off your work or collections.
? Are you a appendage of a aid organization organisation? Build a website to keep in touch with members and benefactors. Use it to array fund raisers.
? We all know that brood these days seem to be born mainframe literate, so give your kids the break to explore their talents and to build their skills by benevolent them their very own website. If the Internet is going to play such a dominant role in our lives, your kids need to be absolutely skilled in all its uses.
Developers have seen the journalism on the wall and many are now shop housing estates with Internet approach a accepted inclusion in new homes.
Websites are the way of the hope and we can learn to use them or get left behind.
NB If the spelling of words such as "visualised" in this commentary apprehensive you, entertain read this: http://www. write101. com/aus. htm
Jennifer Stewart has had her own web-based big business since 1998 and offers ghost copy and other expert air force to clients from every continent bar Antarctica. Visit http://www. write101. com and subscribe to free, weekly Characters Tips: mailto:WritingTips-subscribe@yahoogroups. com
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