12 tips to great websites - web-development
Why do some sites achieve something while the vast bulk of others fail? More and more website owners are asking themselves these questions. The answers are often more evident than you may think. Below are 12 tips for better, more lucrative web sites.
1. Location, Location, Location
The old real estate aphorism applies to websites as well, but Internet position is actually the website name. You must have a name that is by far remembered and that reinforces your business.
If you can use your genuine commerce name, that's great. But if not, then elect one that will bring surfers to your site - your product. BestWidgets. com says it all, but JonesBrothers. biz doesn't help at all for a small business.
What are you selling? Concentrate on that one thing (or group of things). Unrelated food can blur and annoy your viewer. If you offer many products, commit a page for each one. Up-selling great, but don't bestow so much to it that the patron feels trapped in a bait and switch.
Make declare of other crop but do so subtly. Remember, too, that field names are cheap to get and to host, so bear in mind having a atypical website for each consequence or ceremony grouping.
3. Load Fast
You only have among 10 and 30 seconds to capture your capability customer's attention. Make your site load fast, minimizing graphics to those actually needed, charge the definite page size considerably small. Stay away from ostentatious animations and sounds. That fancy flash movie may be especially cool, but not so after you have seen it a dozen times!
You can make your consequent pages a bit longer once you have the chance on your site. Don't fail to remember to test your pages at assorted association speeds. Your cable modem may blaze, but what happens on a 56k modem on dialup? You may be surprised. Also make sure that all your cool stuff works on all contemporary browsers. FrontPage and DreamWeaver both let you test this, and if you are critical about your big business site, you need one of them, or a good web designer.
4. Aim at Your Audience
Who are you advertising to? It is decisive that your site be a sign of the needs of your ability customers. Are you frustrating to sell to teenagers concerning 14 and 17? If so, the site must be intended for what they anticipate to see. Is your creation aimed customarily at home-based businesses? Then you can come up with the money for to give emphasis to altered goods or military on another pages. The key here is to know your advertise and build the site to their preferences. Don't try to be all equipment to all people.
5. Credibility Is Crucial
Your associate info ought to add in an email address, mailing address, phone digit and a fax number, if applicable. Remember, too, that a PO Box is an adequate attend to if you are effective from home. If you are unwilling to afford this in a row to your customers, how can they trust (or buy from) you?
A clear privacy assertion is "must have". Every ad web site must have a privacy assertion posted on line. Do not think that for the reason that you are small, you don't need to do this, and all the other items. It matters. Bestow an easy-to-see link to your privacy account from every page on the site as well as from any scene that you are asking your visitors for own information.
7. Assure Everything
Offer an ironclad, no exceptions, money back guarantee. This also establishes credibility but it is crucial an adequate amount to stand alone. If the patron sees that your are eager to begin to have all of the risk, they will closely be more disposed to trust you. If you are as long as a downloadable creation and a big name asks for a refund, don't get hung up on their still having the product. Just ask them to cross out it and then you fail to remember about it. The last thing you want to do is to get into an claim with a customer.
If you don't at present take accept cards, start doing so immediately. You can also set up a trade balance or use a assistance like PayPal or ClickBank. Take checks on line because of PayPal. Afford an concentrate on for those who desire to pay by check or money order, but make it clear that you do not acknowledge cash. Say that you do, and a big shot is sure to claim they sent you money and got no product.
Make sure the payment logic is easy to admission and use. Do not ask for any more in rank than is compulsory to absolute the transaction. If you don't need the info, don't ask for it. Remember, too, that if you are charge buyer accept card info online, you had beat have a very good firewall and anti-spam software. There is a major liability aptitude here. That is why exterior military like PayPal are so popular. The keep the card info and you never see even it.
9. Easy Site Navigation
Make site routing easy and intuitive. While it may be artistic to make your index page all black and hide the link to continue, will that engender business? If your client can not cross your site to find what they want, they will go elsewhere. Limit the choices and aim your customers all the way through a sales process.
10. Conceive Consistency
Make sure the site is even because of out your site. New pages ought to look even with old pages. If you want to alteration the conceive of a new page, bear in mind a total site redesign. Nil is more alarming to a consumer than atmosphere as if they have just gone to a new site. Keep ensign and themes devoted all through the site.
11. Contented is King
Does your website get the implication diagonally to your visitors? Is it compelling? Is the site user-friendly? Does it lead your visitor all the way through the sales process? Have a few contacts or colleagues review, appraisal and edit your copy to assure it is delivering the anticipated message. But first, make sure they are good spellers! Continually alter ego check your spelling and grammar.
12. Be Hunt Engine Friendly
About 85% of all web users find what they are looking for via the top explore engines. Your web pages must be easy for the examination engine spiders to find and navigate. Focus on your keywords and keyword density contained by your page, but don't try to write just for the hunt engines. Exploit the meta tags keywords, class and title. Use your keywords when baptism your pages and contained by the body of the page.
Implementing the twelve steps above doubtless will not adjustment your site into a LandsEnd. com overnight. You must see a clear convalescence in the site's transfer and sales when you apply these suggestions. It may take a few weeks to a few months, but you will see success. And achievement breeds success.
© 2005 Richard F. Hill - All Civil liberties reserved
Richard Hill is the creator of the popular, and free, eBook
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