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7 tips to make your order page work harder - web-development


So your prospect, Mary, is meeting at the cpu appraisal your compelling sales letter. She's confident she needs your product. So she clicks on the order link, with her acknowledgment card next to the mouse. She's taken to the order page. What she sees next makes her alter her mind and click away. Can you avoid bail out at the crucial flash of ordering? You betcha!

Here are 7 definite tips to make your order page work harder for you?

  • Check marks the spot. Add a check box with a big, bold "Yes! I'll take it! I absorb I get blah, blah, blah. " For extra impact, be concerned about adding up a red border about the box so it stands out.
  • Repeat yourself. Amputate all doubt about what the dig gets for her moolah. List all bonuses and the assure (if there is one). Comprise instructions on when and how the effect will arrive. Hold her by the hand and take all the mystery out of the order.
  • Be kind. Remind. We all want to feel like we made a great choice. You before now know how cool your creation is. Let her know it too. A touch as clean as, "You've made a smart decision. Dream up how much your life will build up with this widget. "
  • They like you! They actually like you! The order page is a biological place for a astral testimonial. As my acquaintance Jonathan Mizel (one of the fundamental Internet marketing pioneers) told me, "It's not over until they in reality order. " Be concerned about addition audio as well. www. redhotaudio. com Studies show it adds a human aspect to your testimonials.
  • Type the easy stuff first. Sensitively the acknowledgment card fields be supposed to be at the floor of the page after the prospect's name and address. Once she starts typing, the sales resistance goes down and the buy in begins. (Note: One Shopping Cart does this by default. ) www. clickstartcart. com
  • Give 'em options. Some ancestors are still anxious to disclose their acclaim card info online. If you don't have alternative methods of ordering like by fax or phone, you could be goodbye a lot of money on the table. Marty Foley suggests you reassure your expectation that your confidence (SSL) has "bullet-proof encryption".
  • Wait! Don't leave! We all hate pop ups (and many are blocked - see the Source below for an option). But they work. if the dig clicks away, why not add a pop up box with a further offer, like the downloadable edition at a cheaper price? After all, she's exit anyway. What do you have to lose? Tom Antion does this masterfully at www. wedding-toasts. org.
  • These improvements ought to take less than 30 action to put in place. Tiny tweaks to your copy go a long way concerning humanizing your sales. Never stop improving.

    World class copywriter, Lorrie Morgan-Ferrero is the biographer of the amply celebrated home study course, Red Hot Copy to Woo Your Aim Marketplace and come to nothing of the online copywriting discipline Red Hot Copywriting Bootcamp, (http://www. red-hot-copy. com/rhcbootcamp. htm). Learn insider secrets to great copywriting from a pro who's been in the trenches with Lorrie's f^ree ezine, Copywriting TNT. Sign up at http://www. red-hot-copy. com


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